http://blog.insqribe.com Just another WordPress weblog Tue, 25 May 2010 21:24:00 +0000 http://backend.userland.com/rss092 en I remember the day when I had a ‘wow’ moment the first time I saw statistics from Peter Brock’s Holden commodore during the Bathurst 1000.  It was surreal being inside the car driving with him and also experiencing his gear changes, braking, acceleration and race position in real time all ... http://blog.insqribe.com/2010/05/26/more-choices-for-consumers-on-the-go-with-mobile-augmented-reality/ We have a major announcement for you today. Insqribe launches Housefinder in conjunction with St.George Bank. Watch Housefinder in action: Housefinder is an Augmented Reality real estate application for iPhone. it shows you all the houses currently for sale through the camera view of your iPhone providing you with all the information ... http://blog.insqribe.com/2010/05/06/housefinder-brought-to-you-by-st-george/ Pizza Hut Australia launched a new iPhone application to the local market on Monday 8 March. Included in the much anticipated application is a GPS Store Locator, an Augmented Reality mobile platform licensed from Australian mobile company Insqribe together with their service partner Dimension Four. See how it works: Augmented Reality ... http://blog.insqribe.com/2010/03/30/pizza-hut-chooses-insqribes-mobile-augmented-reality-platform/ How's this for exciting news! SET Japan, creators of the world famous Louis Vuitton, Marc Jacobs and more recently WIRED designer QR Codes have joined forces with Insqribe to set a new benchmark in QR Code delivery and service.  What this means for our clients is that we now have ... http://blog.insqribe.com/2009/10/07/insqribe-and-set-japan-in-qr-code-strategic-partnership/ Jacek Utko was a keynote speaker at this year's PANPA Future Forum.  Insqribe also attended this event as both guests and exhibitors. Poland’s Puls Biznesu (in 2004) and Estonia’s Äripäev (in 2007) both designed by Jacek Utko, were named world’s best designed newspaper by the Society for News Design.  Jacek's ideas ... http://blog.insqribe.com/2009/09/30/world-newspaper-designer-of-the-year-jacek-utko-loves-insqribe/ As part of communicating the value of both QR codes and the Insqribe real time analytics platform, we would like to share a recent and successful campaign.  One of our clients, letterboxdeals.com.au launched their first print catalogue issue across the Sydney metropolitan market. Letterbox Deals is a new premium quality product coupon ... http://blog.insqribe.com/2009/09/27/qr-code-campaign-successful-australian-case-study/ Hi Everyone! We have a huge announcement today. We are very proud to introduce Augmented Reality to the Insqribe real-time proximity marketing platform. Augmented Reality is the combination of virtual geolocated information and the real-world. Using your mobile phones camera Insqribe overlays Augmented Reality "tags" onto whatever you're looking at. You can use ... http://blog.insqribe.com/2009/09/25/insqribe-launches-augmented-reality-with-real-time-tagging-and-tracking/ Well we made it to video blog number 2! We had a really good response to the first video so we'll continue these updates. Here's a summary of what we've covered in todays video: General update PANPA Future Forum - Newspaper of the Year Awards, and Retail Re-invention Seminar What is the Insqribe Platform? Industry ... http://blog.insqribe.com/2009/09/21/insqribe-update-real-time-proximity-marketing-platform-and-reseller-program/ The Pacific Area Newspaper Association (PANPA) Newspaper of the Year Awards and Future Forum Conference were held yesterday at the Sydney Masonic Centre. PANPA is the industry funded body responsible for researching and developing new technologies across the entire spectrum of newspaper publishing. From modern journalism techniques, to advances in ... http://blog.insqribe.com/2009/09/11/insqribe-2d-barcodes-and-the-newspaper-publishers-awards/ I met up with Jye Smith of Switched On Media last Friday. Jye is a Social Media Strategist helping companies from Canon to Harley Davidson reach a much wider audience through the use of Social Media. He also gives up a lot of his time speaking at conferences to help us ... http://blog.insqribe.com/2009/09/09/mobile-and-the-future-of-social-media/