How’s this for exciting news! SET Japan, creators of the world famous Louis Vuitton, Marc Jacobs and more recently WIRED designer QR Codes have joined forces with Insqribe to set a new benchmark in QR Code delivery and service.  What this means for our clients is that we now have the ability to tightly integrate QR Codes into the brand or agencies’ creative efforts, whilst still tracking and measuring consumer behaviour.  We think that is pretty cool!

Greg from SET was out in Australia a few months ago.  Being huge fans of SET’s work we called him and met at a local cafe. We immediately struck a chord with him as we took him through Insqribe’s real-time marketing platform and he with us demonstrated SET’s unparalleled ability to morph QR Codes in new and exciting ways.  Right then and there we decided that we should work together and have now come to a formal Strategic Partnership.  Look out for more from this partnership in the coming months!

Read the Press Release for more information or download here.

INSQRIBE ANNOUNCES NEW STRATEGIC PARTNERSHIP WITH CREATIVE AGENCY SET

Sydney mobile marketing firm Insqribe and creative production house SET, announce today their new strategic partnership

October 7th, 2009 SYDNEY – Insqribe and Tokyo creative agency SET, announce today their new strategic partnership.  With high demand for the two firm’s innovative mobile marketing solutions, they plan to join forces on multiple projects in the coming months.  The fusion of their complementary strengths will allow collaboration on strategies for mobile marketing campaigns worldwide including Australia and New Zealand.  The combination of Insqribe’s real-time proximity marketing platform that includes QR codes with SET’s talent for QR branding will foster a unique and dynamic approach to projects, and offer client’s an unrivaled and complete solution for their mobile marketing needs.

Specializing in real-time proximity marketing, Insqribe have successfully implemented print to mobile marketing campaigns with several clients and partners including premium print catalogue publisher letterboxdeals.com.au and PANPA (Pacific Area Newspaper Publisher Association) achieving better return on investment (ROI) and readership engagement than expected.

Danny Housseas, Insqribe’s Chief Product Officer states: ‘Insqribe is excited about this strategic partnership with SET.  We strive to raise the industry benchmark and jointly deliver innovative and premium value solutions for brands which are focused on building unique brand experiences together with real time engagement with their consumers wherever they are.’

Greg McMaster, SET’s Creative Planner said: ‘We are thrilled to have Insqribe as partners. We look forward to being able to offer a complete package with their ground-breaking work in proximity marketing and hope that current and future clients will see the difference our designer codes can make.’

SET is a creative agency based in central Tokyo.  Pioneers of the designer QR code, SET has produced groundbreaking mobile barcodes for clients such as Louis Vuitton, Marc Jacobs, Disney, vitaminwater and Phillip Morris.  More recently SET has used their innovative style to polish QR code campaigns in new markets including a campaign for Australian telecom giant Telstra.

SET’s move into the Australian marketplace with Insqribe allows the design team to introduce their cutting-edge concepts to projects in Australia and New Zealand.  Globally, SET and Insqribe are exploring several opportunities as part of both organisation’s international growth.

About Insqribe
Sydney based mobile marketing platform company Insqribe is a leading provider of real-time proximity and location aware mobile platform using QR Codes and Augmented Reality to present, track and measure mobile consumer behaviours.

About SET
Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

Filed under: Insqribe by Danny Housseas