Jacek Utko was a keynote speaker at this year’s PANPA Future Forum. Insqribe also attended this event as both guests and exhibitors.
Poland’s Puls Biznesu (in 2004) and Estonia’s Äripäev (in 2007) both designed by Jacek Utko, were named world’s best designed newspaper by the Society for News Design. Jacek’s ideas spread far beyond creative design and layout, “the look”. Instead he looks towards creating a deeper attachment to the newspaper, by its design.
On discussing his success Jacek says “It was not about changing the look, it was about improving the product completely”.
I was lucky enough to meet Jacek when he came to view Insqribe’s technology, where he told me that this technology was the future for newspapers. Seeing Jacek’s expression when I showed him Insqribe’s tracking and management capabilites was priceless.
In this video interview with PANPA he talks about Insqribe and our role in the future of newspapers. There’s even a brief interview with me at the end!
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