Insqribe (insqribe.com) today announced a new platform release of its 2D Barcode Campaign Management and Analytics platform, with a range of new offerings for small business, marketing agencies and large enterprises.

We are excited about the Insqribe platform release together with our new commercial model officially launched today.  We are driven on working with our partners to solve one of the major issues within the 2D barcode arena being the lack of focus across the industry on demand generation.

In our view, democratizing the service is the first step.  After speaking with many marketers, media agencies and industry influencers, all demonstrated an interest in the value of 2D barcodes yet believed the bottlenecks of not having 2D barcode readers installed on mobile devices, the high cost of conducting a trial project and not being able to measure ROI all made the technology fall into the ‘too hard basket’!

So, for the cost of an average monthly mobile plan of $49.95 per month, we have provided our standard service to more organisations as a way to gain value from 2D barcodes and achieve measurable outcomes.

The Insqribe platform

The new Insqribe is a bigger, smarter and much more powerful Campaign Management and Analytics Platform with:

1. Real time mapping integration;
2. Access to mobile carrier agnostic user behaviours;
3. SMS Reader download application;
4. A simple desktop application designed for quick on the go desktop publishers; and
5. A built in mobile site design and creation module allowing any organisation to quickly build a mobile site.

Here is a video we thought we’d share with you all on our new platform release and commercial model:

Proven ROI

We recently worked with a leading digital media agency Tonic as part of a direct marketing catalogue campaign.  As part of the launch activities for this discount coupon catalogue, Tonic conducted a contest which was promoted on the catalogue.  They gave away some fantastic prizes to with aim of gathering user information and to drive future promotions.

Tonic’s co-founder Jamie Bakewell was impressed with the Insqribe platform’s ROI value: ‘Insqribe provides us with a complete end to end solution that fit easily into our advertising campaign. Over 25% of competition entries were through the Insqribe 2D barcode in one of our recent promotions. This is despite the fact that our ads were sent to people’s homes and the alternative entry method was via our website.

The system is very easy to use and the analytics and reporting tools are second to none.  We will gladly use Insqribe as a mobile marketing provider going forth.’

We are looking forward to your feedback. Please follow us @insqribe on Twitter or use the contact us page.

The Team @ Insqribe.

Filed under: Announcement, Insqribe, Mobile Marketing by Danny Housseas