‘World Newspaper Designer of the Year’ Jacek Utko Loves Insqribe!

Jacek Utko was a keynote speaker at this year’s PANPA Future Forum.  Insqribe also attended this event as both guests and exhibitors.
Poland’s Puls Biznesu (in 2004) and Estonia’s Äripäev (in 2007) both designed by Jacek Utko, were named world’s best designed newspaper by the Society for News Design.  Jacek’s ideas spread far beyond creative design [...]

QR code campaign – successful Australian case study!

As part of communicating the value of both QR codes and the Insqribe real time analytics platform, we would like to share a recent and successful campaign.  One of our clients, letterboxdeals.com.au launched their first print catalogue issue across the Sydney metropolitan market.
Letterbox Deals is a new premium quality product coupon catalogue that has entered the [...]

Insqribe launches Augmented Reality with real time tagging and tracking

Hi Everyone!
We have a huge announcement today. We are very proud to introduce Augmented Reality to the Insqribe real-time proximity marketing platform.
Augmented Reality is the combination of virtual geolocated information and the real-world. Using your mobile phones camera Insqribe overlays Augmented Reality “tags” onto whatever you’re looking at.
You can use the platform to:

Notify consumers of [...]

Insqribe update: real-time proximity marketing platform and reseller program

Well we made it to video blog number 2! We had a really good response to the first video so we’ll continue these updates.
Here’s a summary of what we’ve covered in todays video:

General update
PANPA Future Forum – Newspaper of the Year Awards, and Retail Re-invention Seminar
What is the Insqribe Platform?
Industry Solutions (publishing, retail, ticketing)
Reseller Program [...]

Insqribe 2D Barcodes and the Newspaper Publishers Awards

The Pacific Area Newspaper Association (PANPA) Newspaper of the Year Awards and Future Forum Conference were held yesterday at the Sydney Masonic Centre. PANPA is the industry funded body responsible for researching and developing new technologies across the entire spectrum of newspaper publishing. From modern journalism techniques, to advances in the print process, and of [...]

Mobile and the Future of Social Media

I met up with Jye Smith of Switched On Media last Friday.
Jye is a Social Media Strategist helping companies from Canon to Harley Davidson reach a much wider audience through the use of Social Media. He also gives up a lot of his time speaking at conferences to help us all understand how to use [...]

Insqribe democratizes 2D Barcode Campaign Management and Analytics with its new platform release

Insqribe (insqribe.com) today announced a new platform release of its 2D Barcode Campaign Management and Analytics platform, with a range of new offerings for small business, marketing agencies and large enterprises.
We are excited about the Insqribe platform release together with our new commercial model officially launched today.  We are driven on working with our partners [...]